TED Magazine Publisher Scott Costa and I talk frankly about:
• the importance of marketing regardless of the economy or political climate
• why you need to empower your creative people
• giving marketing people the tools and resources to do their jobs
• what we can learn from companies like Google and Apple
• who’s doing marketing well (shout out to Van Meter Inc. and Summit Electric Supply)
• why Scott is already thinking about 2026
• advice for marketing professionals in the trenches (not the marketing director or VP)
• how the demographics of decision-makers are changing—and you must, too
• why we both love millennials and why you should listen to them
• (millennials) how to get your boss to listen to you
• why it’s time to up your game and market more boldly
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