Katrina Olson

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Market Boldly 009 – Why electrical distributor marketing matters…especially now. (Is your team ready?)

March 11, 2018 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 009 - Why electrical distributor marketing matters...especially now. (Is your team ready?)
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Download file | Play in new window | Duration: :26 | Recorded on March 11, 2018

How will marketers combat Amazon and other new competitors?

What’s it like to work in marketing for electrical distribution?

How has it changed in the last 20 years?

Join me with guests April Braun, Director of Marketing for Werner Electric (MN) and Scott Lepsky, Marketing Manager for the F.D. Lawrence Company (OH) for Part 1 of a two-part podcast: “Why electrical distributor marketing matters…especially now. Is your team ready?” We discuss:

  • The challenges and opportunities of the marketing job
  • Why relationships matter, now more than ever
  • What’s changed over the years…and what hasn’t
  • What industry marketers are good at, and what needs work
  • Why data is critical now and in the future
  • Why distributors have an advantage over Amazon

In the coming months, marketing will be more important than ever as electrical distributors face increasing competition. They need highly skilled marketing teams guided by a strategic plan that’s based on company goals. Learn how two experienced marketers are building their teams and plans for 2018 and beyond.

Subscribe to Market Boldly on iTunes or Google Play.

 

Tagged With: AD, affiliated distributors, April Braun, big data, branding, content marketing, data-driven marketing, electrical, electrical distribution, electrical manufacturing, electrical marketing, electrical marketing group, electrical sales, electrical wholesaling, electrofederation of Canada, F.D. Lawrence, IMARK, katrina olson, katrina olson strategic communications, Market Boldly, marketing, marketing automation, marketing consulting, marketing speaker, marketing trends, NAED, NECA, NEMRA, Scott Lepsky, technology, tED Magazine, ted simpson, werner electric

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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