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Market Boldly 011 – What about your business is uncopyable?

May 28, 2018 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 011 - What about your business is uncopyable?
00:00 / 56:30
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Download file | Play in new window | Duration: 56:30 | Recorded on May 28, 2018

Join me with Steve Miller, marketing consultant and author of the 2017 Amazon #1 Best Seller Uncopyable: How To Create An Unfair Advantage Over Your Competition. Steve has consulted with clients ranging from entrepreneurs to Fortune 100 companies including Proctor and Gamble, Caterpillar, Starbucks and Coca- Cola in addition to several large, North American exhibitions. He has been featured in Fast Company, Business Week, Fortune, the Wall Street Journal, and The Washington Post.

In this episode of Market Boldly, Steve and I discuss:

• the 3 traps most companies fall into when trying to find their competitive advantage
• why “partnership” doesn’t work anymore
• what distributors can learn from the Broadway show, Hamilton
• what revered total quality management consultant Steve hung out with when he was a kid
• what then-high-tech device Steve’s dad invented
• the difference between intrinsic and extrinsic benchmarking
• what fourth element a business needs to succeed in addition to quality products, excellent customer service and a decent price
• what it truly means to be uncopyable and 3 strategies for creating an uncopyable attachment to customers

And if you stay tuned until the end, Steve offers you an ethical bribe to buy his book, Uncopyable. It’s a bonus worth $197 — in addition to all the great stuff you’ll learn from this podcast and in his best-selling book.

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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