Shad Thomas of Chicago-based Glass Box Research and I discuss what we saw at tED magazine’s Best of the Best Marketing Competition judging and the role of research in marketing. In this podcast, you’ll learn:
- trends in electrical distribution marketing
- the difference between quantitative and qualitative research
- the importance of understanding the customer journey
- how research can inform your marketing strategy
- what 3 questions research can answer
- why everyone in the organization must understand the brand
- the difference between brand awareness and brand equity
- how you can mine information that you already have
- what IT can tell you to inform your marketing
- the importance of strategy
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