Katrina Olson

Strategic Communications

Market Boldly

Join Katrina as she talks with experts in marketing, public relations, sales, strategy, branding, data management, marketing technology, publishing and more about how the present and future of marketing for business-to-business, with an emphasis on manufacturing and distribution.  Her Market Boldly podcast has won several awards including:

•  2017 dotCOMM Platinum Award for Social Media Marketing / LinkedIn Content Marketing 

• 2018 dotCOMM Gold Award for Single Episode

•  2018 Hermes Creative Awards Gold Award for Podcast Series

•  2018 AVA Digital Awards Gold Award for Podcast Series

•  2018 dotCOMM Honorable Mention for Single Episode

•  2018  dotCOMM Honorable Mention for Podcast Series

•  2018 PR Daily's Digital PR & Social Media Honorable Mention for Podcast Series

•  2019  dotCOMM Gold Award Content Marketing / Social Media Survey

•  2021 AVA Dgital Awards Gold Award for Web-Based Production Short Video/Tribute/COVID-19 Essential Workers

•  2021 AVA Dgital Awards Gold Award for Web-Based Production Short Video/Holiday

 

 

Market Boldly 004 – Shad Thomas on Best of the Best Marketing & The Role of Research

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Market Boldly
Market Boldly
Market Boldly 004 - Shad Thomas on Best of the Best Marketing & The Role of Research
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Shad Thomas of Chicago-based Glass Box Research and I discuss what we saw at tED magazine’s Best of the Best Marketing Competition judging and the role of research in marketing. In this podcast, you’ll learn:

  • trends in electrical distribution marketing
  • the difference between quantitative and qualitative research
  • the importance of understanding the customer journey
  • how research can inform your marketing strategy
  • what 3 questions research can answer
  • why everyone in the organization must understand the brand
  • the difference between brand awareness and brand equity
  • how you can mine information that you already have
  • what IT can tell you to inform your marketing
  • the importance of strategy

Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

Market Boldly 003 – The Power of the Brand with Karmen Wilhelm, VP of Marketing for Van Meter, Inc.

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Market Boldly
Market Boldly
Market Boldly 003 - The Power of the Brand with Karmen Wilhelm, VP of Marketing for Van Meter, Inc.
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Karmen Wilhelm, VP of Marketing discusses the importance of branding and how Van Meter, Inc., with 15 locations throughout Iowa, Illinois, and Nebraska, recently redefined their brand to reflect their past growth and future goals. Specifically, you’ll learn:

  • why research is so important to branding
  • how a brand strategy smooths transitions into new markets
  • why employees are so important to your brand
  • how to share the brand message across all channels
  • why good branding takes discipline
  • why branding is not a “one and done” effort
  • why you need ongoing feedback from customers
  • how you can start doing “research” on any budget
  • why you need to ask WHY you do what you do
  • why you can’t be afraid to fail

No matter what your industry, company size, or product mix, your company’s brand is critical to its success. And it’s so much broader than what you do or how you do it, it’s WHY you do it. That’s what will guide your marketing plan and help you market boldly!

Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

Market Boldly 002 – Straight Talk with tED Magazine Publisher Scott Costa

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Market Boldly
Market Boldly
Market Boldly 002 - Straight Talk with tED Magazine Publisher Scott Costa
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TED Magazine Publisher Scott Costa and I talk frankly about:
• the importance of marketing regardless of the economy or political climate
• why you need to empower your creative people
• giving marketing people the tools and resources to do their jobs
• what we can learn from companies like Google and Apple
• who’s doing marketing well (shout out to Van Meter Inc. and Summit Electric Supply)
• why Scott is already thinking about 2026
• advice for marketing professionals in the trenches (not the marketing director or VP)
• how the demographics of decision-makers are changing—and you must, too
• why we both love millennials and why you should listen to them
• (millennials) how to get your boss to listen to you
• why it’s time to up your game and market more boldly

Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

Market Boldly 001 – PR Talk with LEDVANCE’s Glen Gracia

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Market Boldly
Market Boldly
Market Boldly 001 - PR Talk with LEDVANCE's Glen Gracia
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In this episode, I talk with Glen Gracia, head of media relations at LEDVANCE (formerly OSRAM SYLVANIA) for the Americas including North, Central and South America. For about 15 years prior to joining SYLVANIA, Glen worked in several public relations agencies on accounts including HP, Compaq, Sony, IBM, 3M and McDonald’s. Glen and I discuss the role of PR in manufacturer and distributor marketing and how you can use public relations in your business.

Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.