In this episode, I talk with Glen Gracia, head of media relations at LEDVANCE (formerly OSRAM SYLVANIA) for the Americas including North, Central and South America. For about 15 years prior to joining SYLVANIA, Glen worked in several public relations agencies on accounts including HP, Compaq, Sony, IBM, 3M and McDonald’s. Glen and I discuss the role of PR in manufacturer and distributor marketing and how you can use public relations in your business.
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