Katrina Olson

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Market Boldly 012 – Amazon, Product Launches, and Building Loyalty with Mower’s John Favalo

June 28, 2018 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 012 - Amazon, Product Launches, and Building Loyalty with Mower's John Favalo
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Download file | Play in new window | Duration: 45:52 | Recorded on June 28, 2018

Join me with guest John Favalo vice president of Mower and leader of its B2B practice. Mower is one of America’s largest privately held full-service marketing, advertising, PR, and strategic consulting agencies with nine locations throughout New York, and in Atlanta, Boston, Charlotte, and Cincinnati.

A former agency owner, B2B veteran, and award-winning marketer, John shares some of Mower’s guiding principles for competing in today’s highly competitive, fast moving and rapidly changing world of distribution and manufacturing.

In this 45-minute podcast, you’ll learn:

• How distributors can avoid be swept away by the Amazon tsunami: https://www.mower.com/insights/can-your-brand-survive-the-amazon-tsunami/
• The 3 qualities of Mower’s transformation Brand as Friend (BAF) philosophy (based on behavioral science research)
• How to manipulate and leverage the 3 drivers for each of those qualities to create a competitive advantage
• The answer to the question, “Does the human element still matter?”
• How to structure a “progressive product launch”
• The 6 dirty words of product launches and how to avoid them
• What John thinks about awards programs, contests, and product endorsements.
• How and why to build customer loyalty in a price-sensitive environment.
• John’s advice to marketers: “You can never know enough about ____________.”

To learn more about the topics we discussed, download these free resources:
• Can your brand survive the Amazon tsunami? – AmazonChallenge_1102
• New Product Launch Think List – NewProductLaunchThinkListV2

Tagged With: AD, affiliated distributors, amazon, Bain & Company, brand awareness, brand equity, branding, channel marketing, distribution, electrical distribution, electrical manufacturing, electrical marketing, electrical wholesaling, katrina olson, Legrand, manufacturing, Market Boldly, marketing, marketing communications, marketing planning, Mower, NAED, Pass & Seymour, PR, product launch, public relations, supply chain, tED Magazine, trade advertising

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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