Give your entries their best chance of winning.
Of course, we all want our marketing efforts to meet their goals and get the intended results. But winning awards is nice, too.
In this live session, Katrina will show you how to present your work in its best possible light for tED magazine's Best of the Best Marketing Awards Competition. You'll gain insight into what makes a winner and how to increase your chances of winning the coveted crystal statue. During this live, interactive session, you'll learn:
- tips for preparing your entry
- an overview of categories and guidelines for entering each
- guidelines for choosing the right category
- examples of past winning ads for each category
- criteria used to evaluate entries
- an outline for writing a strong statement of purpose
- what to avoid when writing a statement of purpose
- examples of ineffective vs. effective statements of purpose
- guidelines for including images in your entry
- why entries win, why they don't, and why there may be no winners
- time for specific answers to your questions
Whether you're new to the competition or a seasoned veteran, you'll want to attend this webinar. The categories continue to evolve, and the competition gets tougher every year. Make sure you put your Best of the Best foot forward!
This fee-based webinar is presented exclusively by Katrina Olson Marketing + Training. It is not funded or sponsored by NAED or tED magazine, but offered with their knowledge and approval.
EARLY: February 1
REGULAR: March 1
LATE: March 15
Who should attend?
This live, interactive webinar is for any company planning to enter tED magazine's Best of the Best Marketing Awards Competition. You'll learn how to increase your entries' chances of success with guidelines, tips, and recommendations from a 13-year Best of the Best judge, and how to put your best foot forward. Although tED is an NAED publication, you don't need to be a member to enter.
Sure, it's a little self-serving to enter awards competitions. But if you're going to do it, you might as well try to win. And there's nothing wrong with validating for your bosses and your customers that you truly are the Best of the Best!
Frequently Asked Questions
Will this webinar give me a competitive edge?
Attending this webinar does not guarantee you a "win" and it won't garner favor with Katrina or any other judges. But hopefully the content will assist you in choosing marketing efforts to enter, selecting categories, writing your statements of purpose, and preparing your entries. Much of the information — including previous winning entries, best practices, categories, judging criteria, and even judging insights — has been shared in some form throughout the years. Katrina has just assembled all of this in a tidy little package for you.
Can more than one person from my company attend for the same webinar fee?
In structuring this webinar, Katrina assumed that multiple members of your staff may want to attend. You're welcome to huddle around the same computer or assemble your team in a conference room to participate. But please note that each registration (and accompanying fee) is only good for one device, so you'll need to be in the same physical location to participate as a group.
How will the webinar be delivered?
This webinar will be delivered on a browser-based web conferencing platform. Once you complete the registration form and pay with a credit card, you'll receive an email with log-in instructions. You can call in, but because there will be many slides with visuals, you'll want to be on a computer, laptop, or tablet. The webinar will not be recorded and slides will not be available afterwards so you or someone from your office must be present to benefit.
By when do I need to enroll?
Because this is a fee-based webinar, please allow time to complete the online form, pay with your credit card, and receive the log-in information via email. The session will not be recorded and PowerPoints will not be available after the session, so you must be present to benefit from the session.
About Your Instructor
Katrina Olson is an award-winning marketing consultant and former university professor who has helped marketing people hone their skills and grow their businesses for more than 30 years. Katrina is a marketing columnist for tED magazine, Canadian Electrical Wholesaler, and Hardwood Floors magazine. This will be her 14th year judging the Best of the Best Marketing Competition.
Katrina hosts the Market Boldly podcast for distributors who want to build their brand, stimulate sales, and drive profits. Find it on iTunes and Google Play.
In 2018, her Market Boldly Podcast received a Gold AVA Digital Award, a Gold dotComm Award, and a Gold Hermes Creative Award. In 2017, Katrina received several content marketing awards including a Platinum (International) Hermes Creative Award, a dotComm Award from the Association of Marketing and Communications Professionals, and a PR Daily Digital PR & Social Media Award from Ragan Communications.
YEARS TEACHING AT A BIG TEN UNIVERSITY
YEARS WORKING WITH ELECTRICAL DISTRIBUTION
YEARS' MARKETING EXPERIENCE
MARKETING CREATIVE AWARDS