If you need something marketing, advertising, public relations or communications related that you don't see addressed here,
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For the last 14 years, Katrina has worked with clients in electrical manufacturing and distribution due to her affiliation with the National Association of Electrical Distributors. But whatever your business or industry— institutional, manufacturing, service, B2B, or non-profit—Katrina has probably worked with a similar client.
Want to know how you're doing? Consider a Marketing Scorecard or Marketing Communications Audit. These fixed-price products deliver professional, constructive and specific feedback on your marketing efforts. You'll get actionable information that you can use when developing future strategies and tactics.
If you're more of it do-it-yourselfer, check out these free downloads including a free Communication Brief Template with questions you should ask before starting every project. Or see the News Release Template and News Release Checklist to help you craft an effective and properly formatted message.
Featured Product: Winning at Marketing Workshop
You put your heart and soul into your marketing efforts. You plan, strategize, execute—and enter competitions. But are you getting the results you want? Let TED Magazine Best of the Best Marketing Competition judge, marketing columnist, consultant, former college professor and 35-year marketing veteran Katrina Olson show you how to win at marketing in this four-hour, information-packed workshop.
“Katrina created and facilitated a workshop for the NSi Industries’ marketing team in January 2016. As an industry expert in the field of marketing, it was refreshing for my team to get her perspective on everything from ad design and copy to our industry’s [tED Magazine] Best of the Best Marketing competition submission do’s and don’ts. In a concise and organized manner, she lead the team through an information packed half day session. Her collaborative and open-book style was conducive to a productive session in which all the team members participated. I would highly recommend Katrina Olson for strategic planning sessions, program development and any time you feel the need for some infused energy.”
Pam Erickson, EVP of Marketing & Business Development
NSI Industries, LLC, Huntersville, NC
“As Cunningham Children’s Home began exploring offering community-based services, Katrina helped us think strategically about the best way to talk about the services to the audiences we wanted to reach. She developed and facilitated a staff working group who provided valuable input and then helped us refine the messages with potential clients and community leaders. Katrina knows her craft and provides enthusiastic assistance every step of the way.”
Sharla Sola, Director of Advancement
Cunningham Children’s Home, Urbana, IL
“Katrina is personable, approachable, and open-minded. In the short time I have known and worked with her, she exhibited professionalism, excitement and genuine enthusiasm for our projects. She was very creative in seeking ideas and involvement as it related to our project. It is truly refreshing to work with professionals, such as Katrina, with such passion for their work. I would recommend Katrina for marketing consulting/planning.”
Susan Mason, Senior Director of Marketing
Springfield Electric Supply Co., Springfield, IL
“Katrina knows how to hit the target with marketing. I've hired her many times over the past five years, and I've also recommended her to speak at conferences and judge marketing awards. She's a wealth of ideas and knowledge, plus Katrina makes the job fun, no matter how tight the deadline.”
Sonia Coleman, Marketing Strategist/Digital Marketing
NeuConcept Productions, Inc., St. Louis, MO
“I've always enjoyed working and interacting with Katrina because of her energy, knowledge, ability to generate enthusiasm for concepts, the quality of her communications, and more. Katrina has developed interesting projects and brought talent together to do high quality work. She has vision, she's diverse, and truly entrepreneurial. If you have the opportunity to work with Katrina, I highly recommend that you do so.”
Brendan McGinty, Director of Corporate Engagement
University of Illinois at Urbana-Champaign
“Katrina gave me my first shot in the business as a freelance designer, and soon thereafter I was working with her full time. I have a tremendous amount of respect and admiration for all Katrina has accomplished and how she went about it. Working with her was such a tremendous learning experience. She is bright, dedicated and very driven. To this day she is still one of the most influential people to my career path. I learned so much from Katrina; I thank her tremendously. She would be an outstanding leader, consultant or team member.”
Tony Neary, Associate Creative Director
Interbrand, Dayton, OH
“I have had the pleasure of working professionally with Katrina since 2009. Creating her own consultancy and working across a variety of industry categories have given Katrina an impressive breadth of knowledge that informs all of her work. Given that many of these product categories are technical in nature (e.g. everything from the electrical industry to healthcare), Katrina knows how to immerse herself in product categories to acquire the knowledge necessary to then in turn effectively communicate the nuances of it to others. Her proven communication skills (both verbal and written) make her a natural marketer and advertiser. It's not surprising that these same skills have also made her a recognized educator. An educator both in the classroom helping students working toward accredited degrees as well as outside the classroom where she generously shares her knowledge with clients to help them meet their own challenging business objectives.”
Shad Thomas, President
Glass Box Research Company, Chicago, IL
“We've had the pleasure of working with Katrina on several projects associated with our strategic plan. Katrina's efforts have given us the fresh, professional, organized facilitation that we were seeking. We are currently prioritizing future projects with Katrina and can clearly see her services as a long-term resource for our company."
Alan Baum, Vice President of Marketing (Retired)
Springfield Electric Supply Co., Springfield, IL
"As an alumnus of the University of Illinois, I worked very closely with Katrina as both a student and a collaborator. Her knowledge of public relations is nothing short of robust, and her passion for the media industry is evident the moment you meet her. Katrina is a go-getter with the drive and critical thinking skills to thrive under any circumstances. There is no doubt that she will be a crucial asset to any company she partners with."
Human Experience Associate, Starcom US, Chicago
“I find Katrina to be an insightful marketer, an enthusiastic educator, and an articulate speaker. Her unique understanding of theory combined with an ability to educate an audience in simple terms makes her a powerful communicator. Personally, she's always someone that can be counted on to brainstorm with and adds much to the creative process. I highly recommend working with Katrina.”
Michael Martin, President & CEO
National Wood Flooring Association, St. Louis, MO
"I took as many of Katrina's classes as I could in my 2 years at U of I and she was, without a doubt, my favorite instructor. So many instructors have been in academia for the duration of their career, but Katrina had real world experience to share with us. She always made herself available for her students who needed help, and she kept her lectures fun and worthwhile. I looked forward to going to her classes each day from the very first class I had with her. In addition, she set me and my other classmates up to be successful in our job search by giving us real, useful pieces to write and had our final project be our online portfolio. I'm sure that her spunky, positive nature and all of the qualities listed above radiate in her professional/consulting career as well, because she is definitely one of the most authentic people I have ever met. She is an excellent writer, editor and fellow communicator, and she does everything with grace, a smile and a positive attitude."
Regan Emkes, Public Relations Communications Specialist
Novus International, Inc., St. Louis, MO
Contact Katrina at 217-721-1679 or Katrina@KatrinaOlson.com!
Katrina Olson is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.