Strategic Communications
Want to know how you’re doing?
Get an external evaluation of a marketing effort. Yes, it’s my opinion—based on 35 years practicing marketing, 10 years teaching, 18 years judging a national competition, 13 years leading a marcom team, 3 degrees and about 50 advertising awards. Not bragging, just saying you can have confidence in the results.
Want a more thorough analysis?
A more detailed review, the marketing audit rates your marketing plan, strategy and materials on a set of established criteria. You'll also get a written summary including many ready-to-implement recommendations for increasing the effectiveness of future efforts.
Address your marketing challenges.
Some firms call it “discovery,” but essentially, here’s the deal. You have a problem or challenge, but your not sure about the best way to approach it. Through a strategic, disciplined, step-by step process, we’ll map out a plan to solve it—a Strategic Roadmap. We can help implement it...or not. It's up to you!
Need to define or redefine your brand?
If you've never clearly defined your brand, your customers and competition are doing it for you. Learn how to develop your position and brand, define your brand and its components, and communicate that brand to your customers and prospects. Sure, you represent and sell many brands, but you must build your own brand to increase awareness, loyalty and profits!
Learn how to build a workable marketing plan!
Without a documented marketing plan and strategy, you're not fully supporting your company's goals and mission. Learn how strategic marketing can maximize the potential of your department in this hands-on workshop. Using this step-by-step process, you'll begin to develop a marketing plan that you can start using the day after you leave.
Contact me at 217-721-1679 or katrina@katrinaolson.com for more information about any of these products or workshops. Or, click the button at right and complete the contact form.