Never stop learning; never stop growing.
It's an exciting time to be a marketer. We have more tools at our disposal than ever before. But it's easy to get distracted by shiny objects. Don't get me wrong. I love technology as much as I love traditional marketing tools. But without research, ambitious goals and objectives, solid strategies and enlightened executions, you're working with a blindfold.
You know your business better than anyone. And I know marketing, well, pretty well. Whether you have some specific goals you'd like to accomplish or you're not sure where to start, it doesn't matter. I'll meet you where you are and we'll begin to build your business through better marketing.
I've worked with business people and marketers of all levels and abilities, and they've learned and grown significantly and quickly. We'll get to know each other, discuss your educational and marketing goals, and map out a plan to accomplish those goals. Of course, everything you share with me is strictly confidential.
I can play the piano...sort of. I took a few years of lessons. I know how to read music. I understand basic music theory. I have rhythm and I know note values. But I don't have the natural talent to be a concert pianist. However, I know that with practice and hard work, I could be good enough to play in church...or a bar.
Writing is very similar. Yes, it comes more easily and naturally to some people. But if you break it down into a process—research, brainstorming, outlining, organizing, writing, editing, revising, and proofreading—it's much easier to learn. Of course, it helps to understand transitions, sentence structure, parts of speech, grammar, punctuation, spelling and word choice—but those you can all look up!
I promise you that if you commit the work and the time, you will vastly improve your writing. And it will be easier and more fun than you'd think!
Here’s how it works:
Everyone learns differently—some by reading, some by listening, and some by doing their own work. But no matter what their learning style, everyone benefits from consistent, strategic, planned learning with exercises and activities to reinforce what they’ve learned. Depending on your needs, you can choose from two options:
Three-Month Contract, $500/month for 4 sessions/month, $1,500 total
We’ll meet by phone, Skype, Google Hangouts or in person, working through a specific educational plan. When you agree to three months, the rate is $500 per month or $1,500. This includes one-on-one contact time during our 4 (approx. one-hour) sessions per month, plus approximately 4 hours per month of non-contact time including preparation and planning, reviewing any materials, and administrative time.
Six-Month Contract, $450 per month for 4 sessions/month, $2,700 total
When you commit to six months, you'll pay $2,700 for the same services that are included in the three-month contract. It's like getting two weeks free, compared to the three month rate.
If you're still not sure, let's talk about it. Call or email me to set up a no-cost, no-strings-attached conference call to discuss a coaching relationship.
What's stopping you?
You may have concerns and questions, especially if you've never done anything like this before.
"How long before I see results?" I've seen people of all abilities improve significantly and quickly because we work on your specific challenges. You can learn as quickly as you'd like.
"Will this be difficult?" No, it will be fun! We'll get to know each other, we'll pinpoint areas for improvement, and you'll learn tons of tips and tricks to make you a better marketer or writer.
"Will there be work outside of sessions?" Yes, but it will usually be on your own projects. You may also need to research a topic, read an article or explore a topic related to your job.
"What will our sessions be like?" We’ll meet via phone, Skype or Google Hangouts to discuss a specific area of writing or marketing. We can work on your projects and even write content.
Bottom line—it's customized training designed just for you!
If you're still not sure, read what a former student of mine, Regan Emkes had to say:
"I took as many of Katrina's classes as I could in my 2 years at U of I and she was, without a doubt, my favorite instructor. So many instructors have been in academia for the duration of their career, but Katrina had real world experience to share with us. She always made herself available for her students who needed help, and she kept her lectures fun and worthwhile.
I looked forward to going to her classes each day from the very first class I had with her. In addition, she set me and my other classmates up to be successful in our job search by giving us real, useful pieces to write and had our final project be our online portfolio.
I'm sure that her spunky, positive nature and all of the qualities listed above radiate in her professional/consulting career as well, because she is definitely one of the most authentic people I have ever met. She is an excellent writer, editor and fellow communicator, and she does everything with grace, a smile and a positive attitude."
You were completely and totally right about how important persuasive writing is! Your class made me a better writer and I am now in charge of the newsletter at Philadelphia's Magic Gardens. My boss is so pleased with my writing that she went out of her way to find me another job marketing for a publishing company since she couldn't give me more hours. I feel like being offered this marketing job is a direct result of me taking your class. Thanks again for making me a better writer!
Thanks to you, I now have the writing skills and the confidence to go out in the real world and land my dream job. I really have had a great time getting to know you, and I hope we keep in
touch for years to come. Thanks again, and have an amazing summer.
Trent (Blonske) Arens
Dir. of Alumni Relations
In my academic life, my classes with you have remained an invaluable part of my professional life both in advertising and in the music business. I am blessed to have had the privilege of having you as an instructor, and I cannot tell you enough how thankful I am for your help and continued support!
Sales & Music Coordinator
The Music Playground
Los Angeles, California