Answer a big question...or some little ones.
When it comes to getting objective feedback, moderating an advisory panel, or conducting a focus group, you might need a fresh perspective and an unfamiliar face.
What big research question do you want answered? Maybe it's how customers and prospects perceive your company or brand. Or perhaps you need customer research to help you define your brand. Is your company losing customers and you don't know why? Or are you considering new markets and need to know if they're viable? If you need answers to a big question, or even some little ones, let's talk. We can help you with:
Qualitative, Primary Research like surveys, customer interviews, customer panels or focus groups.
Secondary Research like media research (potential marketing opportunities), social media research (where should you be) or researching public perceptions about your company or organization.
Or maybe it's something as simple as researching a topic for a speech, presentation, white paper or thought leadership content marketing program.
And if it's something I can't help you with, I'll refer you to one of my research partners.
Need specific answers to specific questions? Wondering what customers think about your new website or e-commerce platform? Curious about how that new delivery services is working out?
Sometimes you need answers and you need them now. A short customer survey or questionnaire may be the simplest solution.
I'll help you clarify your goals and objectives, accurately identify your information needs, and write questions that get to the heart of the matter. Whether it's a printed counter questionnaire or an online survey, we'll get the answers you need.
Unearth the issues you didn't even know existed. While the results of a focus group can't be generalized to a larger population like "all customers," they are great for finding issues you need to explore further.
Find out what happens when you put a small group of people in a room to discuss your products, services or company.
An objective moderator will guide your customers, prospects or your competitor's customers through a discussion to answer the big questions like, "Why aren't they doing business with us?" or "Why are we losing market share?" Focus groups are one of the best ways to unearth "gold nuggets" for further research or exploration.
Customer Advisory Meeting
Want to find out what your customers really think? You have a pretty good sense of how you’re doing. But do you know, specifically, where you could improve? Do you know what annoys or frustrates your customers? Do you know what your customers will need from you 2, 5 or 10 years down the road?
You’ll be surprised at the insights you'll get when customers can talk openly and freely.
Together, we'll plan this two-day meeting at a conveniently located hotel or conference center for 10-15 of your key customers. After the meeting, you'll receive the group’s comments along with a report with recommendations for your management team.
“We've had the pleasure of working with Katrina on several projects associated with our strategic plan. Katrina's efforts have given us the fresh, professional, organized facilitation that we were seeking. We are currently prioritizing future projects with Katrina and can clearly see her services as a long-term resource for our company."
VP Marketing (retired)
Springfield Electric Supply
"As an alumnus of the University of Illinois, I worked very closely with Katrina as both a student and a collaborator. Her knowledge of public relations is nothing short of robust, and her passion for the media industry is evident the moment you meet her. Katrina is a go-getter with the drive and critical thinking skills to thrive under any circumstances. There is no doubt that she will be a crucial asset to any company she partners with."
Human Experience Associate