Veteran marketer, seasoned professional, strategic planner, marketing department fixer, and passionate teacher.
Katrina Olson, M.S.
I've been involved in marketing (in some form) for my entire adult life. I started out as an agency assistant, then completed my college education while working as a copywriter. I've been a business owner, agency principal and owner, marketing and public relations director, stay-at-home mom and part-time writer, college professor, and full-time consultant.
Since 2003, I've worked with the National Association of Electrical Distributors (NAED) as a writer, consultant, researcher and judge for tED magazines Best of the Best Marketing Competition. And about 72% of my clients are in electrical distribution or manufacturing.
I love solving complex marketing problems...like how to turn around an underperforming marketing department or build an effective, comprehensive marketing strategy.
After four years consulting with a multiple-location electrical distributor, including three and one-half years as their director of marketing, I'm back to working with distributors, manufacturers, business-to-business companies, nonprofit organizations, and media.