About Katrina
Veteran marketer, seasoned professional, strategic planner, marketing department fixer, and passionate teacher.
Katrina Olson, MS, CDMP, PCM
I've been involved in marketing (in some form) for my entire adult life. I started out as an agency assistant, then completed my college education while working as a copywriter. I've been a business owner, agency principal and owner, marketing and public relations director, stay-at-home mom and part-time writer, college professor, and full-time consultant.
Since 2003, I've worked with the National Association of Electrical Distributors (NAED) as a writer, consultant, researcher and judge for tED magazines Best of the Best Marketing Competition. And about 72% of my clients are in electrical distribution or manufacturing.
I love solving complex marketing problems...like how to turn around an underperforming marketing department or build an effective, comprehensive marketing strategy.
I've won several national awards including a Platinum and Gold Hermes Creative Awards, a Platinum and Gold dotComm Award, Gold AVA Digital Awards, and PR Daily's Digital PR & Social Media Award for my digital marketing efforts.
After four years consulting with a multiple-location electrical distributor, including three and one-half years as their director of marketing, I'm back to working with distributors, manufacturers, business-to-business companies, nonprofit organizations, and media.