Training

Just for Electrical Distributors and Manufacturers

 

Winning at Marketing Workshop 

You put your heart and soul into your marketing efforts. You plan, strategize, execute—and even enter them in competitions. But are you getting the results you want? Meeting your marketing and company goals? Winning awards?

Based on her experience as a tED Magazine Best of the Best Marketing Competition Judge, marketing columnist, marketig professor, and consultant, Katrina Olson will develop a custom workshop to:

• reveal why entries win and not why they win (yes, you read that right)
• explain criteria used by judges in marketing competitions
• provide suggestions for entering future competitions
• evaluate your individual marketing efforts (compared to the competition)
• discuss your current and future marketing efforts

You’ll learn what a winning marketing effort looks like and what it takes to succeed. You'll also learn about strategic empathy marketing and how it should guide everything you do—your strategies, tactics, execution, and even how you write!

Throw in a hands-on marketing exercise and watch your staff get refreshed and re-energized.

Marketing is tough—especially when you’re up against the best in the business. In this four-hour, information-packed workshop, you’ll learn how to get the results you want.

What is great electrical marketing? 

What does great marketing look like and how do you get there? That's the big question. But the answer is not as complicated as you might think. During this three-hour workshop, you'll:

• learn about trends in electrical manufacturer and distributor marketing
• see examples of what works and discuss why
• find out what doesn't work and why
• discover the power of "strategic empathy marketing" and what it means
• build a buyers persona for your company to guide your future marketing efforts

In short, you'll learn the difference between good marketing and great marketing. Loaded with current examples from the industry, and a few from outside the industry, this workshop is a must for any electrical distributor or manufacturer who wants to improve their marketing.

Marketing Roundtable  

Are you a one-person or small department that's owned by a large parent company? Do you feel like no one understands what you do? Do you wish you had someone to bounce your ideas off of?

This customized meeting is designed to bring together 10-15 marketing leaders and decision-makers from the same company—but in geographically distributed locations—to learn from the past and plan for the future. Working together, we will coordinate a one- or two-day meeting at a location where you and your fellow marketers can:

• Share marketing successes (and maybe a few failures)
• Learn about a new aspect of marketing
• Get feedback on your marketing efforts
• Share resources—programs, software, apps and other tools that make your work and your life easier
• Discuss your internal challenges, frustrations and victories
• Begin building a strategic marketing plan for the next year (two-day workshop only)

Provided as a one-day workshop or two-day workshop, this training is affordable for almost anyone. We can even work with your manufacturers to utilize coop funds.

Customer Advisory Meeting

Want to find out what your customers really think?  You have a pretty good sense of how you’re doing. But do you know, specifically, where you could improve? Do you know what annoys or frustrates your customers? Do you know what your customers will need from you 2, 5 or 10 years down the road?

You’ll be surprised at the insights you'll get when customers can talk openly and freely.

Together, we'll plan this two-day meeting at a conveniently located hotel or conference center for 12-16 of your key customers. After the meeting, you'll receive the group’s comments along with a report with recommendations for your management team.