Katrina Olson

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Market Boldly 005 – Don Torrant on The (Near) Future of Distributor Marketing

August 3, 2017 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 005 – Don Torrant on The (Near) Future of Distributor Marketing
00:00 / 34 minutes
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Download file | Play in new window | Duration: 34 minutes | Recorded on July 28, 2017

Join me as I talk with Don Torrant, Director of Market Development and Channel Strategy for Legrand North and Central America about how societal trends, the internet, technology, design trends, the hospitality industry and the influence of millennials are changing electrical product and distributor sales and marketing. Specifically, we discuss:

  • the impact of the internet of things (IoT) on your business
  • opportunities in outdoor power across several vertical markets
  • how the transition to urban, multi-use buildings affects distributors
  • how changes in space utilization are presenting new sales opportunities
  • the effects of solar energy on outdoor power availability
  • the integration of design elements into electrical devices for homes, hotels and offices
  • how distributors are incorporating marketing automation strategies
  • how tED magazine’s Best of the Best Marketing Competition is raising the bar
  • why marketing people should be involved in upper management

Also, hear how Legrand uses their Distributor Marketing Council to take the pulse of their distributor customers, share best practices, and test new marketing programs.

Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

Tagged With: branding, electrical, electrical distribution, electrical manufacturing, electrical marketing, electrical sales, electrical wholesaling, IOT, Legrand, lighting, marketing, outdoor power, solar energy, tED Magazine

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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