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Market Boldly 007 – Ted Simpson, VP Marketing, Electrical Division, AD on trends, technology and teams

October 22, 2017 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 007 – Ted Simpson, VP Marketing, Electrical Division, AD on trends, technology and teams
00:00 / 33 minutes
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Join me with my guest, Ted Simpson, Vice President of Marketing for the Electrical Division of AD or Affiliated Distributors as we discuss trends, technology and teams in marketing for electrical distributors and manufacturers. With 580 members across seven different industries, AD is North America’s largest marketing/buying group for construction and industrial supplies.

I met Ted at AD’s 2017 Electrical North American Meeting in Dallas after AD Marketing Manager Peggy Penjuke asked me to kick off their marketing network session. Ted has been with AD for about two-and-a-half years. Prior to that, he Head of Marketing for the North American Division of Phillips lighting, where he worked for nearly 16 years.

Listen in as we discuss:

  • The mission and benefits of AD on behalf of its members
  • How AD is embracing technology to generate leads and drive business to their members
  • Who should be included in your marketing dream team
  • The importance of marketing groups to distributors
  • How to get up to speed on new platforms and technologies

As marketers, we’re always learning how to use data and technology to benefit our customers and grow our businesses. If you’d like to see a specific topic discussed on Market Boldly, email me at katrina@katrinaolson.com and I’ll put it on the editorial calendar!

 

Tagged With: AD, affiliated distributors, big data, branding, content marketing, CRM, data, data-driven marketing, electrical, electrical distribution, electrical manufacturing, electrical marketing, electrical sales, electrical wholesaling, geotargeting, Google Adwords, Hubspot, internet of things, katrina olson lighting, katrina olson strategic communications, Market Boldly, marketing, marketing automation, marketing group, marketing trends, North American Electrical Meeting, Pardot, Salesforce, technology, ted simpson

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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