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Market Boldly 010 – What’s it really like to work in marketing for an electrical distributor?

April 15, 2018 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 010 - What's it really like to work in marketing for an electrical distributor?
00:00 / 24:30
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Download file | Play in new window | Duration: 24:30

 

In Part 2 of this discussion with April Braun, Director of Marketing for Werner Electric of Cottage Grove, Minnesota and Scott Lepsky Marketing Manager for the F.D. Lawrence Electric Company of Cincinnati, Ohio, we talk about more hands-on issues like:

  • how marketing builds value and supports the sales effort
  • the importance of goal setting and strategy
  • what projects April and Scott are working on
  • how to use technology in your marketing
  • why it’s important to spend “quality time” with your customers
  • why you should consider hiring marketing staff from outside the industry
  • what the role is of organizations like NAED, IMARK and AD
  • what the future holds for distributor marketing
  • why more people should consider a career in electrical distribution
  • how the industry has (and hasn’t) changed in the past 20 years
  • why Scott thinks, “the rising tide lifts all boats”
  • why April is “sharpening her spear” and “putting her stake in the ground”
  • what advice these experts people considering a career in electrical distribution

It’s a lively discussion with two marketing experts — one with a long history in electrical distribution who’s new to marketing, and another with a long marketing history who’s new to electrical distribution — each with a wealth of information and keen insights on distributor marketing. It’s 24.5 minutes of wisdom and humor you won’t want to miss.

Tagged With: AD, affiliated distributors, April Braun, big data, branding, content marketing, data-driven marketing, electrical, electrical distribution, electrical manufacturing, electrical marketing, electrical marketing group, electrical sales, electrical wholesaling, electrofederation of Canada, F.D. Lawrence, IMARK, katrina olson, katrina olson strategic communications, Market Boldly, marketing, marketing automation, marketing consulting, marketing speaker, marketing trends, NAED, NECA, NEMRA, Scott Lepsky, technology, tED Magazine, ted simpson, werner electric

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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