/
RSS Feed
In Part 2 of this discussion with April Braun, Director of Marketing for Werner Electric of Cottage Grove, Minnesota and Scott Lepsky Marketing Manager for the F.D. Lawrence Electric Company of Cincinnati, Ohio, we talk about more hands-on issues like:
- how marketing builds value and supports the sales effort
- the importance of goal setting and strategy
- what projects April and Scott are working on
- how to use technology in your marketing
- why it’s important to spend “quality time” with your customers
- why you should consider hiring marketing staff from outside the industry
- what the role is of organizations like NAED, IMARK and AD
- what the future holds for distributor marketing
- why more people should consider a career in electrical distribution
- how the industry has (and hasn’t) changed in the past 20 years
- why Scott thinks, “the rising tide lifts all boats”
- why April is “sharpening her spear” and “putting her stake in the ground”
- what advice these experts people considering a career in electrical distribution
It’s a lively discussion with two marketing experts — one with a long history in electrical distribution who’s new to marketing, and another with a long marketing history who’s new to electrical distribution — each with a wealth of information and keen insights on distributor marketing. It’s 24.5 minutes of wisdom and humor you won’t want to miss.