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Join me with guest Michael Evanko, Vice President of Marketing for Fromm Electric Supply of Reading, Pennsylvania as we talk about Fromm’s digital transformation and how they’re navigating the challenges of technology. You’ll learn:
- Why you need a technology roadmap (Hint: it will save you time and money!)
- How to determine what you need in your marketing technology (martech) stack
- Why implementing a CRM is not just about buying software
- How technology makes customer information more easily accessible and readily available
- Why it’s important to set goals before purchasing technology or software
- How technology enables omnichannel marketing versus multichannel marketing
If you you’ve been struggling with how to get your company to embrace the digital age, this episode is for you. Watch for Part 2 for even more information to help your company begin its digital transformation.
Includes shout-outs to Rockwell Automation, WebPresented, Salesforce and Infor.