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Market Boldly 013 – Digital Transformation with Michael Evanko of Fromm Electric, Part 1

July 26, 2018 By Katrina Olson

Market Boldly
Market Boldly
Market Boldly 013 - Digital Transformation with Michael Evanko of Fromm Electric, Part 1
00:00 / 28:00
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Download file | Play in new window | Duration: 28:00 | Recorded on August 2, 2018

Join me with guest Michael Evanko, Vice President of Marketing for Fromm Electric Supply of Reading, Pennsylvania as we talk about Fromm’s digital transformation and how they’re navigating the challenges of technology. You’ll learn:

  • Why you need a technology roadmap (Hint: it will save you time and money!)
  • How to determine what you need in your marketing technology (martech) stack
  • Why implementing a CRM is not just about buying software
  • How technology makes customer information more easily accessible and readily available
  • Why it’s important to set goals before purchasing technology or software
  • How technology enables omnichannel marketing versus multichannel marketing

If you you’ve been struggling with how to get your company to embrace the digital age, this episode is for you. Watch for Part 2 for even more information to help your company begin its digital transformation.

Includes shout-outs to Rockwell Automation, WebPresented, Salesforce and Infor.

Tagged With: AD, advertising, affiliated distributors, April Braun, Best of the Best Marketing, big data, channel marketing, content, content marketing, content writing, CRM, data-driven marketing, digital transformation, distribution, distribution channel, electrical, electrical distribution, electrical manufacturing, electrical marketing, electrical sales, electrical wholesaling, katrina olson, katrina olson strategic communications, lighting, manufacturing, Market Boldly, marketing automation, marketing communications, marketing planning, marketing trends, NAED, Rockwell, tED Magazine, WebPresented, werner electric, WPCRM

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About

Katrina is a seasoned marketing consultant, trainer and coach; content strategist and writer; social/digital media enthusiast; and podcaster who is committed to helping nimble electrical distributors, electrical manufacturers, and other B2B companies achieve their sales, marketing, and business goals.

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Katrina Olson Marketing + Training
1096 County Road 1800 East
Urbana, IL 61802  | 217-721-1679

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